Starbucks to Close its Frech Bakery Chain

 

Today brought sad news for lovers of hand-crafted organic baked good and sweets. Starbucks announced today its intention to close all 23 of its La Boulange stores. The coffee mega-chain acquired the small San Francisco bakery about two years ago. La Boulange is a french-style bakery, known as a favorite breakfast and brunch spot in the San Francisco Bay area. Since then, the goal has been to not only expand the bakery into a chain of locations, but to bring the delicious baked goods into Starbuck’s stores, with the goal of more artisan, wholesome food choices than the typical coffee shop muffins and scones.

The news comes perhaps not as a shock states Ivan Ong. It’s long been a theory that some of Starbuck’s retail ideas aren’t taking hold. Starbucks is looking to make a bigger splash in the food industry and with chains like McDonald’s and Panera upping their coffee game, it’s probably a reasonable idea. Starbucks does still have some other businesses including natural juice bar Evolution Fresh and Teavana, a spot for high-end tea. However, in the same announcement of the closing of La Boulange, Starbucks announced its intent to close several Evolution Fresh locations, leaving us to wonder how strong the two sub-brands are really doing.

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