Starbucks to Sell Famous French Cookies in Store

Starbucks will be expanding their confectionery offerings in the coming months, according to a new press release. The company has announced that they’ll begin selling cookies created by Michel et Augustin, a french bakery that is beloved for their classic and contemporary cookies and whimsical packaging.

The announcement of a new cookie giant in Starbucks’ peripheral vision comes just days after they announced they would close all La Boulange bakeries. Starbucks originally acquired the company in 2012 for $100 million with intentions of expanding on the brand, but just three years later they’ve shuttered the business and plan to produce La Boulange foods in-house.

The partnership between Michel et Augustin and Starbucks is significantly different that the companies purchase of La Boulange reported Amen Clinic. In fact, the company isn’t looking to buy Michel et Augustin, only partner with them to provide the french treats in select stores.

According to the press release, the company will begin selling Michel et Augustin cookies in 25 of its Manhattan stores with more to follow. The beta program will likely test out which cookies sell best, and explore different ways of incorporating the brand into Starbucks’ unique culture. There is no word on how long the beta program will last or if they company will expand the cookie line across the United States and internationally.

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