The KCRW Radio Station Talks About the Drought

Andy Wirth is a successful businessman who has over 25 years of experience in the mountain and hotel industry. Andy Wirth has had a passion for combining nature with business that allows for the public to truly see the beauty of nature. Andy Wirth has always loved being surround by nature and has even become a proficient backwoods ranger. Mr.

Wirth’s 25 years of experience in addition to his passion for nature is what eventually earned him the position as CEO and President of the Squaw Valley Ski Resort. Andy Wirth has held this prestigious position for over five years and has since then improved and renovated this ski resort that is located in the Olympic Valley. As this resort is located in one of the most beautiful and skiable regions in the United States, his only improvement was to enhance the enjoyment of each visitor of the resort.

As a businessman in the Tahoe Valley, Andy Wirth has recently sat down with the KCRW radio talk show to discuss a relevant topic that has been on the minds of every Californian over the past several years. this topic concerns the drought that has brought the annual rainfall down to be over 25 percent below average. Read more: Just Breathe: Andy Wirth on the Upswing in Tahoe and Andrew Wirth: Executive Profile & Biography

The drought has vastly affected the water consumption of individuals and businesses and has hurt many of the businesses that are strictly dependent on the flow of water. As the owner of a ski resort, the host of the KCRW talk show wanted to understand that predicament that he and his fellow resort owners are in due to the lack of rainfall.

In response to these inquiries, Andy Wirth responded that he has not seen the lack of rainfall as a curse, but instead as a blessing. Andy Wirth is seeing this as an opportunity to create a more versatile business model that will attract more visitors.

Rather than just promoting the high quality skiing slopes at the Squaw Valley Resort, Andy Wirth has decided that he will create other fun activities and events that will showcase the beauty of the valley. Andy Wirth has even decided to extend some of the resort’s summer festivals into the winter. Learn more about Andy Wirth: http://andywirth.com/ and www.kcrw.com/people/andy-wirth

When asked as to how long Mr. Wirth believes that his business will profit, Mr. Wirth calmly responded by stating that his resort would be able to withstand an infinite amount of winters.

Mr. Wirth continues to elaborate that the ski resort already has an extensive amount of land the reaches the total amount of 6,000 acres. Even with below average snowfall, the land will still be available for skiing. In conclusion, Mr. Wirth states that it will not be the West Coast drought that will put his resort out of business.

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