Martha Stewart to Launch Line of Cafes

After decades of teaching us how to cook, craft, and entertain, hospitality maven Martha Stewart has a new venture: coffee. A new line of small cafes aptly named Martha Stewart’s Cafe will soon be launched. The first of these coffee shops opened in 2015 at the Martha Stewart Living Omnimedia headquarters in the West Chelsea neighborhood of Manhattan. The next two locations will be inside the Macy’s at Sacramento Golden 1 Center, which opened this past weekend, and another in Dallas.

 

Stewart plans to use her influence at Macy’s to open more cafes in their home departments. Next to her collections of sheets and towels will be Martha Stewart-approved coffees and treats instead of a Macy’s Taste Bar or Nespresso kiosk. The cafes are pop-up white counters with black calligraphy and hints of red. The concept was designed by the same art directors and test kitchen chefs who work on Martha Stewart’s magazine and merchandise lines.

 

Each cafe will serve a simple yet refined selection of snacks and drinks. The New York location outsources its baked goods from Bien Cuit in Brooklyn and Balthazar in Soho, so we an assume that other locations will get their treats from local bakeries as well. Other snacks include Torn Ranch brand nuts and three flavors of Martha Stewart brand granola (Almond and Golden Raisin, Sour Cherry and Walnut, and Apricot and Sesame Seed). Coffee served at the cafes will be Martha Stewart brand as well, while Arogya Teas provides a wide variety of tea selections.

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