Chiptole Is Offering Free Food To Customers

Chiptole will be giving away free food and drinks during the month of September 2016. Students with a valid ID will be able to get a free fountain drink with the purchase of a taco, burrito, salad or bowl. This offer does not apply to alcoholic beverages. People will also be able to get a free kid’s meal with the purchase of one adult meal on Sundays in September. However, the children have to be under the age of 12. Both of these offers only apply to purchases that are made inside of the store.

 

Chiptole’s business suffered after an E.coli outbreak occurred earlier this year. This outbreak affected restaurants in 14 states. Even though the outbreak was over in February 2016, sales have still not picked up. Sales dropped by 30 percent during the first quarter of 2016. Chiptole is hoping that giving out free food will help attract customers to its restaurant.

 

Chiptole has also done many other things in order to attract customers. The company gave away $70 million in coupons from February 2016 to May 2016. Eight states have also offered happy hour drink specials. In July 2016, the company started a rewards program. However, Chiptole sent a letter to the Securities and Exchange Commission in July 2016 that stated that they have not received any additional revenue from giving away the coupons.

 

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