Smart Marketing Technique for Hotels; Online Reputation Management

The hotel industry has become very competitive; its number of players has significantly grown, leaving customers spoil for choice!

As a businessman, in this ever tight competitive market, it is of utmost importance for you to constantly find effective ways of marketing of your business. This will ensure you are always a step ahead of your competitors and you make maximum profits.

Currently, one of the most effective ways you can explore is online reputation management.

According to a recent survey carried out by Repup, just a one percent increase in the reputation of a hotel business led to a 1.4 occupancy growth rate and a 6.9 increase in the average daily rate (ADR). Therefore proper online reputation management guarantees you of increased revenue from your business.

Another study survey finding showed that the number of customers who search online for hotel services has increased from 3.5 million as recorded in 2014, to 8.4 million in 2016. Customers prefer searching online due to factors such as:

  • Customers can easily compare services rendered by different service providers.
  • It is cheaper and time-saving.
  • It’s accessibility despite the location.
  • It‘s ease and convenience.

It is, therefore, a smart business move to take advantage of this and invest in online reputation management. You can explore platforms such as Website, Facebook, Twitter, and LinkedIn among others.

It is important to note that when searching online customers lookout for:

Presentation of Services

How you present your services is very critical. It is what grabs and keeps a customer’s attention; you should make it as appealing as possible


Besides the general information about services rendered it is reported that most customers also look at reviews about the services provided in order to gain an insight of what to expect.

Encourage your customers to leave reviews. Listening to customers’ feedback will give you an insight of what to maintain or improve your services to make their experience unforgettable!

Ease in Accessibility

According to a Google report, easy to use and accessible sites are reported to attract more traffic. It is, therefore, advisable to invest in a good online site. You can get professional help to achieve this.


Leave a Reply

You must be logged in to post a comment.