Snow Brand Milk: To Have Your Coffee and Eat it Too

What a time it is for coffee lovers. Just when you when thought coffee couldn’t get any better, creative innovators in Japan developed a spreadable version of coffee. Coffee is one of those unique flavors, like bacon, that people go nuts over. There are all types of coffee flavored foods on the market today, from yogurt and almonds to ice cream and other frozen desserts. On March 1, 2017, Japan’s Snow Brand Milk released a spreadable version of its sweet and creamy coffee. Basically, it’s a coffee version of Nutella. Whether it will replace butter or strawberry jam as the go-to spreadable for your morning toast is anyone’s guess.

Is there really a market for edible coffee? It’s hard to say, really. Japan is known for its bizarre foods and snacks, so it comes as no surprise that Snow Brand Milk jumped on the “Frankenfood” craze. Odd food combos first received national attention with the “Cronut,” the croissant and doughnut hybrid created by famed New York pastry chef Dominique Ansel. People waited in line for hours to get their hands on the breakfast treat. Since then, chefs and innovative foodies have whipped up everything from fried PB&J fish sticks to doughnut grilled cheese sandwiches. While many of these food combinations are truly monstrous, spreadable coffee seems like a good idea. It’s the breakfast equivalent of having your cake and eating it too. Snow Brand Milk released the spreadable coffee concoction to celebrate its 55th anniversary.

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