Shopping and Coffee Drinking Go Hand-In-Hand

It is not unusual to see coffee drinkers out shopping. It makes sense after all because this will be one of the times where they are the most energetic. People that get a little caffeine and sugar into their system are going to be wired for doing tasks. This is why many people drink coffee before they go to work. This is also the reason why so many shoppers will get a cup of coffee before they go out to shop. They want to be alert and engaged in what they are doing.

Retailers are well aware of this coffee shop culture shift, and they are taking advantage of it by implementing strategies where customers can actually get coffee as they walk through the door. For a long time people may have thought that it was just a nice thing that was connected to reading books. Coffee shops would obviously seem like a great thing to do for bookstores. It makes perfect sense for Books-A-Million to have a coffee shop inside of the bookstore. People can sit for hours drinking coffee as they check out books. This may not necessarily be a thing that makes people spend more on books, but they will definitely spend more on coffee. With the books and the coffee being all under one roof it still adds up to profitability for Books-A-Million.

There are other stores like apple that are engaging into the coffee house layout for the store. This is definitely something that other retailers are looking into because Apple has been so profitable. Retailers are actually going to sometimes lure customers simply because coffee is in the building. This may seem strange to the small amount of the population that does not drink coffee, but retailers can definitely see that this is working.

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