Brazilian President Michel Temer Is Trying To Help Small Businesses According To Bradesco’s CEO Luíz Carlos Trabuco Cappi

The unemployment rate in Brazil is dropping. The latest government report puts the unemployment rate at 12.6 percent, while the country pulls out of the devastating two-year-old recession. Brazil’s President, Michel Temer, is working hard to bring down the unemployment rate. Mid-size Brazilian companies, as well as small companies, account for 27 percent of the country’s gross domestic product. Those companies also represent 98 percent of Brazil’s business economy. Plus, small and medium-size companies employ more than 60 percent of the labor force, according to Mr. Temer. Temer knows jobs create a sense of dignity and enhance individual self-esteem, so his government plans to invest $2.9 billion to get those businesses healthy again. No one knows the importance of medium-size and small businesses better than Bradesco’s CEO Luíz Carlos Trabuco Cappi.

Banco Bradesco employs more than 100,000 people, and Trabuco Cappi is the man that successfully manages those employees. Trabuco Cappi has help in that endeavor. The sixty-six-year-old bank veteran is a people person, but he also has a staff that knows the importance of helping people do better. His executive team is one of the best in the banking industry, according to other bank executives.

Trabuco Cappi expects Bradesco to have a good year as well. In fact, all the Brazilian bank stocks are giving investors something to cheer about in 2017. According to economists, in the first quarter of 2017, the country’s economy grew by one percent. And the economy also expanded by 0.20 percent in the second quarter. The Central Bank estimates the Brazilian economy will expand by 0.70 percent in 2017, and that is good news for Bradesco.

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Investing in emerging markets like Brazil is a new Wall Street mission. Big investment banks like Goldman Sachs are singing the praises of Luíz Carlos Trabuco Cappi, and his executive team. Some of the new online banking programs are changing the way the Bradesco treats clients. Trabuco Cappi and his team have a Personas Project in place that tracks the buying, savings, and online habits of bank clients. Bradesco can offer clients different bank products from the online information they gather. And it’s working, according to Trabuco Cappi’s team. The bank’s 12-month revenues hit $24.68 billion in 2017, and that puts the bank right behind Itaú Unibanco in the Brazilian private banking industry.

US Bancorp DE, Aberdeen Asset Management PLC UK, Nationwide Fund Advisors, and other big hedge funds are buying Bradesco stock because they believe in Trabuco Cappi. That may sound strange, but Bradesco continues to beat analysts’ projections. Investors know the bank has enough assets under management to keep investors happy in 2018. And they also know the 2015 acquisition and the incorporation of the HSBC’s Brazilian operation into the Bradesco banking model is running better than expected.

But, according to Wall Street investors, Trabuco Cappi brings more to the table in terms of solid banking performance than some of the other banks. The Bradesco Group has a strong insurance arm in Banco Seguros. That division was responsible for 30 percent of all Bradesco profits in 2016. Mr. Trabuco Cappi was president of Seguros from 2003 to 2008. In 2008, the bank’s board of directors gave Trabuco Cappi the keys to the president’s office, and he is still overseeing all bank operations from that office.

The banking business in Brazil is changing thanks to online banking and the number of people who use their mobile devices to buy bank products and services. Trabuco Cappi and his team are ahead of the online banking curve in Brazil. But in order to stay ahead of the competition, the team is reinforcing their online commitment to their clients and employees.

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