Luiz Carlos Trabuco Will Hand Over Bradesco To Successor

Luiz Carlos Trabuco Cappi is able to have a strong influence on a number of influential business executives in Brazil. This can be affirmed since Cappi’s position as Bradesco’s CEO gives him the prestige and credibility that this requires.

Bradesco is one of the most top of mind Brazilian private banks. It has a presence in many different locations in Brazil. Luiz Carlos Trabuco Cappi is largely responsible for Bradesco’s successful technological transition to becoming a more modern bank as well as the success many large-scale credit negotiations as well as some of the most significant financial projects in Brazil, of which, some are still in progress.

Bradesco has reaped considerable benefits in the financial market due to Luiz Carlos Trabuco Cappi’s leadership to further and maximize Bradesco’s essential business objectives according to epocanegocios.globo.com. Since most of Brazil’s key political leaders and many of its important businessmen frequently adhere to Cappi’s forecasts and guidance. Cappi’s press statements almost always make newspaper headlines and covers of important financial magazines.

For a number of years, Bradesco maintained the title for being the largest Brazilian private bank. This title was lost to a merger of Itaú and Unibanco, which is presently referred to as Itaú-Unibanco. Bradesco is now the second biggest Brazilian bank. Cappi realized that fighting to regain the title of the biggest bank in Brazil, would not make Bradesco have better financial results. Cappi’s strategy for Bradesco improved and offered more services at 100% of its agencies, which improved Bradesco’s results. This strategy was very successful, which increased his merit and recognition, which was important to the success of decisions that followed.

Read more: O Bradesco, de Brandão a Trabuco


A recent important decision that caused some speculation in the financial market was the statement that announced that Luiz Carlos Trabuco Cappi will replace Lázaro de Mello Brandão, who was Bradesco’s oldest executive, aged 93. Brandão worked for more than 70 years at Bradesco, 25 of which were as one of Bradesco’s chairmen.

Cappi is still Bradesco’s CEO; furthermore, he will also take on Brandão’s position as the president of the Administrative Council. Since, Cappi is 66 years old and is the CEO of Bradesco, despite its internal rule regarding the age limit to preside as CEO to be that of 65, Cappi has received a waiver until December 31st, 2018. Cappi has said that he will be the CEO for the whole period of the 2018 age limit waiver.

Bradesco will have chosen its new CEO by March of 2018. Cappi at a conference stated that his successor could be announced even earlier than March. Cappi considers his succession to be a “process”, and that his successor has yet to be chosen. Cappi feels that Bradesco is a complex organization with qualities and characteristics that are almost unique to Bradesco’s different segments. The dominance of these aspects will most likely be the most important in deciding on Cappi’s successor.

With the technical aspect of the HSBC Brasil acquisition being successfully concluded by Cappi, the announcement of Cappi’s succession still was still unexpected at this moment in time. Now the market is curious and speculating as to who might take Cappi’s place. O Estado de São Paulo, which is a famous Brazilian newspaper in São Paulo, has hinted that the vice president of technology for the entire Bradesco group could very well be chosen to be Cappi’s successor since he had a great participation in the integration of HSBC, and moreover in establishing Next as Bradesco’s digital bank.

Bradesco has directors which include Domingos Figueiredo de Abreu, Alexandre da Silva Glüher, Marcelo de Araújo Noronha, André Rodrigues Cano, Josué Augusto Pancini and Octavio de Lazari Junior, and either of them could also be chosen to succeed Luiz Carlos Trabuco Cappi.

Luiz Carlos Trabuco Cappi is married and is the father of three. Cappi earned a Philosophy degree from USP (Universidade de São Paulo) and a Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).

Luiz Carlos Trabuco Cappi is said to have been responsible for making Bradesco transition to a modern bank status in the 80s. Cappi is also responsible for fixing Bradesco’s torn relationship with the media. Cappi also created Bradesco Prime, which is Bradesco’s VIP bank segment.

Learn more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5194121/trabuco-apesar-das-incertezas-investidores-acreditam-no-pais

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