Folgers is Attempting to Boost Sales with a New Product

For the longest time, Folgers boasted in their advertisements that they were the best part of waking up. It seems that times have changed, however. When people wake up, they want something quick and delicious. Unfortunately, many didn’t think Folgers fit the bill of either of those two things.

 

When people wake up, they want something easy. More chances than not, they don’t want to sit around and wait for a pot of coffee to brew. Instead, they want to grab something simple like a K-Cup. With more and more millennials drinking coffee every day, Folgers saw that their sales were in trouble and that they needed to do something in order to keep up with the times.

 

According to GrubStreet, Folgers is doing something to appeal to a wider range of customers, especially millennials. They have created a new product called 1850. It comes in bags and single serve pods. The product promises to “tell a story” which is something that appeals to a younger generation because it’s trendy. The new product is also arabica coffee that is steel-cut. To some, it’s just a fancy rebranding with the same old toast. To others, it’s something trendy and brand new. Folgers promises that this new product is delicious. It may end up being just the little reboot that the company needs to generate sales. At the end of the day, people do love things that are new. If all else fails, people will be trying this product just to say that they’ve tried the first new products that Folgers has launched in quite some time.

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