Archive for the ‘Third Wave’ Category

Starbucks Goes Third Wave with Blonde Espresso

Friday, January 26th, 2018

Is “third wave” coffee an overblown food trend? Is it an elitist, self-congratulatory subculture that takes the joy out of drinking coffee, replacing it with hipster-speak about plantations, elevation, fair trade, and roasting techniques? Starbucks doesn’t think so. The Seattle-based coffee giant is following in the footsteps of third wave cafes that specialize in lighter-roast […]

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